The sunken hollow cheek look or hungry cheek was fashionable in the 80s but it is generally accepted now that this look is very ageing and a more rounded fuller appearance of the face is viewed as youthful. Hollow cheeks can be a result of weight loss, illness or hereditary.
Volume loss is know considered one of the main problems attributed to ageing and in order to rejuvenate facial features volume and its replacement is key. The technique known as facial re contouring is an ideal procedure to replace volume in this area.
Sculptra is also an excellent treatment to not only address the cheeks area but also replace volume from the entire face and bringing about a lifting effect as well as improving skin texture and elasticity.