In June we attended the FACE conference 2011. The event coincided with the 10th anniversary of the BACD (British Association of Cosmetic Doctors) which was held at Jewell in Covent Garden. The highlight of the three day event was a spectacular Ball in the Science Museum, so it was a busy weekend.
The event, as always, was well attended and attracted guest speakers from around the world. The conference is divided into two sections, medical and business. The business section was chaired by Wendy Lewis a leading expert on cosmetic surgery. The speakers gave a fascinating overview of the aesthetics industry in the current economic climate.
I found one study, conducted online by Harris Interactive in October 2010 of more than 2,900 women aged 18+ from France, Italy, Spain, Russia and the United Kingdom who have experience with, or interest in, using facial injectable treatments of dermal fillers and/or botulinum toxin, very surprising with some intriguing results. Here are some of the statistics from this study for women in the UK:
UK women who have had aesthetic procedures feel most beautiful when…
I am wearing a great outfit (39%)
I am in love (39%)
I am well-rested (32%)
After I exercise (24%)
After a great date (24%)
I have had a successful day at work or school (22%)
After I became a mother (15%)
After I have an aesthetic procedure (29%)
How do British women define beauty?
Healthy skin (71%)
Beautiful hair (64%)
But age doesn’t matter
Only 1 in 4 women (24%) attribute beauty to youth
Do women in the UK feel beautiful?
Only 50% of UK women agree with the phrase "I feel beautiful”
Russian women feel the most beautiful at 88%
Italian (69%) and French (65%) women have similar attitudes
Almost 3 of 4 Spanish women (72%) agree with that statement
How do British women feel about ageing?
80% of UK women believe that it is possible to stay attractive and beautiful despite fading youth
63% of UK women said that they feel more confident as they age
82% of UK women want to continue to improve their looks as they age
How do British women want to look?
65% of British women admit that they don’t mind looking their age so long as they didn’t look older than they actually are, compared to 86% of surveyed women in France
83% of UK women say they just want to look radiant and rested, compared to 94% of French women
How do British women want to look?
What areas of their BODY do they want to change or improve?
stomach or abdomen (50%)
overall weight (44%)
What aspects of their FACE do they like to change or improve?
sagging skin (34%)
skin imperfections (32%)
teeth or smile (29%)
69% of British women believe beauty is under everyone’s control and can be shaped or enhanced
How do British women feel about Beauty & The Syringe?
75% of women in the UK believe it is acceptable for women to invest in aesthetic procedures to enhance their beauty
26.0 The age that women in the UK reported having their first botulinum toxin injection
26.2 The age that women report having their first dermal filler injection
39.9 The age that women in FRANCE reported having their first botulinum toxin injection
39.8 The age that women report having their first dermal filler injection
What do British women forego in order to get a Facial Injectable Treatment?
Women in the UK are most likely to buy fewer or cheaper groceries than any other country (41%)
33% of women in France felt the same way
24% of Italian and Spanish women agreed to that statement
18% of Russian women also buy fewer or cheaper groceries
Thoughts on wrinkles
72% of British women say that women should be honest with other women if they have had aesthetic procedures to enhance their appearance unlike Russia where only 55% admit it
The most common excuse UK women use when they don’t want to admit a facial injectable treatment is: “I got new make-up” or “I have been exercising”
66% of UK women have already recommended treatments to a friend
Women in the UK
are eager to continue improving their looks as they age
consider aesthetic treatments as an acceptable means to enhance their beauty
are the youngest to start facial injectables across Europe
would make sacrifes to attain their beauty best
Conclusion it‘s not really about looking younger – it is about looking great for your age!
Source:Harris Interactive in October 2010